Everyone’s best friend Jason Woolf decided enough was enough. Jason used to run his own winter sports distributorship down in New Zealand, slinging such brands as Armada Skis, Joystick Poles, Pow Gloves and Leedom helmets, but the business life took its toll… even though it centered around the sport he loved.

Anyone who mixes work and fun on a daily basis will tell you that it quickly turns into a 24 hour a day endeavor, sometimes you just have to put your foot down on the breaks and take a step back. And that’s exactly what Jason did… he basically walked away from everything and is now trotting the globe skiing and enjoying himself in good old ski bum fashion. He’s currently laughing histerically in La Plange, France, filming himself skiing lines and living the good life… check it out. I’m jealous.

Afternoon Loving from Jason Woolf on Vimeo.