In The Beginning

For The Win launched in April 2013 to dramatically grow USA TODAY Sports’ digital audience. Drawing inspiration from BuzzFeed and other digital media upstarts, FTW became the first — and best — social content site focused on sports. The strategy was entirely geared toward social and mobile engagement, as well as the young audiences and behaviors driving content consumption in those circles.

A Brand Is Born

The success has been both critical and practical. FTW is a media darling, with coverage appearing in Digiday, Ad Age, Nieman Lab, Atlantic Wire and Sports Business Journal. The site has grown to as many as 17 million monthly users and generated more than $5 million in 2015, operating at a 70%+ profit margin. In Q3 2015, FTW set records for unique users (40mm, + 14% YOY), organic referrals (44mm, +33% YOY) and page views (128mm (+23% YOY).

Ball don’t lie

The numbers don’t either.

25
Increase in unique visits YOY
70
Mobile audience
40
Of USA TODAY's total social referrals
21
Increase in page views YOY

Sticky header and Headline behavior animation

Because details matter

More Work

ShareThis Share Buttons

ShareThis Share Buttons

ShareThis Audience Builder

ShareThis Audience Builder

Coastline Android App

Coastline Android App

ShareThis Brand Guidelines

ShareThis Brand Guidelines

Coastline Promo Video

Coastline Promo Video

ShareThis Interactive Prototyping

ShareThis Interactive Prototyping

For The Win!

For The Win!

Cropt

Cropt

USA TODAY Bracket Challenge

USA TODAY Bracket Challenge

MMA Junkie App

MMA Junkie App

Fantasy Score

Fantasy Score

Ski Time!

Ski Time!

Rincon Drone Sessions