Product design director
Lead a team of designers focusing on UX / visual design and advertising integration
Worked cross functionally with business, product, and engineering leads
USA TODAY Ad Meter
USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials. The 2015 Ad Meter is the 27th year and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads.
New for 2015
2015 Ad Meter re-launched with a completely responsive, web based voting and content hub. The updates drove engagement to new highs cross-platform. Success was measured on driving more people to the experience, simplifying the registration and voting process, and increasing engagement during all phases of the product’s life cycle.
It’s kind of a big deal.
Year over year KPI growth
47
Increase in registered panelists
35
Increase in votes cast
27
Increase in votes per ad
233
increase in unique visitors
A focus on mobile and tablet usability
Approximately 75% of traffic to the 2015 ad meter product was from a mobile phone or tablet device.
