2016 marks the first year USA TODAY Sports will offer a playable bracket. Users can create pools, invite their friends, make their picks, then watch it go to pieces. All this from an intuitive, responsive web app.
We focused on mobile usability. Unfortunately you don’t win 1 billion dollars if you create a perfect bracket using our product. But lets be honest, you were never going to win 1 billion dollars. The joy and satisfaction of making your picks on your phone instead of filing your TPS report… that’s priceless.
Lead a team of designers focusing on UX / visual design and advertising integration
Worked cross functionally with business, product, and engineering leads
© 2022 David Levin.